The COVID19 pandemic outbreak of 2020 has disrupted economies and livelihoods around the world. In such circumstances, Dr. Rekha Chaudhari not one of those to sit back and do nothing to fix the world around her leaped into action and made sure she did her bit to make a difference.
Bridging the Gap between the IPBWA and the Government
The Indian Professional Beauty and Wellness Industry (PBWI) covering hair and nail salons, spas, barbershops, fitness centers employing more than 90 lakh people have suffered greatly from the ensuing lockdown, affecting livelihoods of millions of service providers.
Formation of the IPBWA
The IPBWA is an industry body formed to mitigate the COVID19 impact on PBWI and to drive initiatives leading to the PBI business continuity and the safety and security of its stakeholders.
Dr. Rekha Chaudhari’s work in forming the IPBWA (Industry Professional Body for Wellness and Beauty Association) was instrumental in mitigating the impact of COVID-19 on the PBWI (Personal Beauty and Wellness Industry) and ensuring its continuity while prioritizing the safety and security of all stakeholders involved.
During the challenging times of lockdown, Dr. Chaudhari demonstrated remarkable foresight and recognized the importance of taking proactive steps to restart the PBWI. She began her mission by bringing together all the key players in the industry, fostering collaboration and unity among them. This included prominent names such as Pushkaraj from Lakme, Vikram Bhatt from Enrich, Spurthy from BBlunt, Rajiv from Kaya, Sahil from Bodycraft, and other chains of spas and salons.
As a united force, they collectively worked towards developing strategies and action plans that would enable the safe reopening of the industry. Dr. Chaudhari’s leadership and vision played a pivotal role in coordinating these efforts and encouraging the stakeholders to align their goals for the greater good of the industry.
The IPBWA, under Dr. Chaudhari’s guidance, initiated various initiatives to ensure the well-being of clients and employees alike. They established comprehensive safety protocols that adhered to the highest health standards, creating a safe environment for customers and employees within the spas and salons.
Furthermore, the association spearheaded campaigns to raise awareness among the public about the importance of personal hygiene and self-care during the pandemic. By emphasizing the significance of maintaining one’s well-being, even during difficult times, they not only promoted the industry’s interests but also contributed to the overall health and resilience of society.
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The IPBWA, guided by Dr. Chaudhari’s wisdom, became an indispensable platform for collaboration, knowledge exchange, and problem-solving. Regular meetings and conferences were organized to address challenges faced by the industry, share best practices, and foster innovation.
With the united efforts of all stakeholders and the leadership of Dr. Rekha Chaudhari, the PBWI gradually recovered from the pandemic’s adverse effects. The association’s collective work not only ensured the survival of businesses but also contributed to the wellness and rejuvenation of society during these trying times.
Dr. Chaudhari’s unwavering commitment to the PBWI and her remarkable ability to bring diverse stakeholders together showcased her as a visionary leader in the personal beauty and wellness sector. Her work with the IPBWA left a lasting impact on the industry, setting a precedent for collaboration, resilience, and progress in the face of adversity.
“Reopening the Industry: Dr. Rekha Chaudhari and the MSME Ministry Join Forces”
During the COVID lockdown period, Dr. Rekha Chaudhari played a pivotal role in reopening the beauty and wellness industry in India. Through her persistent efforts, she organized numerous meetings with the MSME ministry and effectively represented industry leaders in discussions with government authorities, highlighting the unique challenges faced by the sector. Her dedication and strategic approach helped bridge the gap between the MSME and the Beauty and Wellness industries, allowing for fruitful collaboration.
Dr. Chaudhari’s relentless advocacy efforts caught the attention of the MSME government, leading to productive discussions. She arranged seminars and facilitated meetings with the Honourable Minister Shri Nitin Gadkari to address the industry’s concerns and pave the way for its reopening. Alongside other prominent industry figures like Rajive Nair, Rahul Blachandra, Vikram Bhatt, Pushkarj Shnnoi, and others, Dr. Chaudhari worked tirelessly day and night to achieve the shared objective of reviving the industry.
Her invaluable contributions have earned her the recognition of an industry celebrity. Industry professionals trust and look up to her as a guiding figure (“Mashiha)”), appreciating her unwavering commitment to uplifting the industry and addressing its problems. Dr. Chaudhari is deeply grateful to the industry for placing their trust in her and following her lead throughout her collaborative work with the ministry.
Reopening & Educating the Industry
Dr. Rekha Chaudhari and industry players like Enrich, YLG, JCB, BBLUNT, and JUICE, BODYCRDT, showed exceptional leadership in reopening and educating the Personal Beauty and Wellness Industry (PBWI). Despite the COVID-19 challenges, they prioritized safety and hygiene, educating the 25 lakh industry workforce. Dr. Chaudhari’s visionary approach united PBWI Industry Stalwarts, creating practical guidelines. After constructive dialogues with the government, the industry resumed services on June 1, 2020 (except Maharashtra on June 28). Extensive training, including hairdresser Beauty and NILS, classes, ensured a safe and secure industry. Their commitment set new safety standards and inspired a resilient PBWI future.
Dr. Rekha played the lead role in bringing together the PBWI Industry Stalwarts and created version 2 guidelines that are based on practical experience. She had dialogues with the Government to restart the Industry. Her efforts, along with those of her colleagues, finally, paid off and except Maharashtra, the industry’s services were restarted on 1st June 2020, and in Maharashtra, the big day of re-opening was 28th June 2020. After the industry reopened, she along with the industry players educated a huge number of the workforce to successfully achieve their goal of a safe and secure industry.
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Dr. Rekha played the lead role in bringing together the PBWI Industry Stalwarts and created version 2 guidelines that are based on practical experience. She had dialogues with the Government to restart the Industry. Her efforts, along with those of her colleagues, finally, paid off and except Maharashtra, the industry’s services were restarted on 1st June 2020, and in Maharashtra, the big day of re-opening was 28th June 2020. After the industry reopened, she along with the industry players educated a huge number of the workforce to successfully achieve their goal of a safe and secure industry.
Enabling Government Support
She could create a buzz in the industry by working closely and being associated with the MSME ministry. As a result of her untiring efforts many industry players got themselves registered in the MSME sector. Further, she is leading the movement by educating the industry about the various MSME schemes and other related matters.
Training on Safety and Hygiene via Webinars
Dr. Rekha Chaudhari led from the front in the battle against COVID 19 to enable the industry to be COVID-ready and ensure the safety of all the customers of the industry.
Dr. Rekha Chaudhari’s vision is to unite all industry leaders and subject matter experts to provide comprehensive training for beauticians, hairdressers, hairstylists, therapists, and others. Through this initiative, she aims to protect the lives of these professionals by equipping them with the right knowledge and skills.
By ensuring proper training, the industry will be well-prepared to create a safe and hygienic environment for customers. Dr. Chaudhari understands the importance of mitigating COVID-19 cases in the country through meticulous sanitation and precautionary measures.
Her commitment to safeguarding the well-being of industry professionals and customers alike reflects her dedication to elevating industry standards and promoting a culture of safety and wellness. With the right training and knowledge, the personal beauty and wellness industry can play a significant role in combatting the pandemic and contributing to the overall health and safety of the community.
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Dr. Rekha Chaudhari’s commitment to the Professional Beauty and Wellness Industry goes beyond just reopening and educating; she has also organized free webinars and online training sessions in multiple languages to cater to the diverse members of the industry. This inclusive approach has been a resounding success.
Under the slogan ‘ONE INDUSTRY, ONE GUIDELINE,’ these initiatives have made a strong impact by educating thousands of industry professionals on the version 2 guidelines. The active participation and support from all industry leaders have played a crucial role in the success of this initiative.
By providing accessible and free-of-cost training, Dr. Chaudhari has empowered the workforce with the necessary knowledge and skills to adhere to the revised guidelines effectively. This collective effort has fostered a culture of safety and hygiene within the industry, ensuring a safe and secure environment for both professionals and customers.
Spearheading the App that Monitors and Mitigates COVID-19 Cases
The app has been developed by University of Warwick UK, outreach operation headed by Aarogyam UK and Dr. Rekha Chaudhari. Dr. Rekha has been leading the international alliance on behalf of UK India collaborative initiative at the forefront in India. With her efforts, the app has successfully been used in health care and trial settings in both nations.
Speaking on her involvement in this, Dr. Rekha Chaudhari, Global Wellness Ambassador (Mothers Touch), said, “This app is a scientific marvel and a need of the hour for medical teams, patients, and the average individual. In a country like ours, it would certainly help everyone to be more aware and help our doctors make the necessary decisions regarding the treatment for their patients. Additionally, this one-stop-shop app is interlinked with clinics, testing labs, and has telemedicine capabilities. We foresee this app as greatly benefiting our fellow Indian citizens.” The app has been successfully set up in South Africa and Saudi Arabia and is working efficiently since 20th March 2020.
Read MoreSpeaking on her involvement in this, Dr. Rekha Chaudhari, Global Wellness Ambassador (Mothers Touch), said, “This app is a scientific marvel and a need of the hour for medical teams, patients, and the average individual. In a country like ours, it would certainly help everyone to be more aware and help our doctors make the necessary decisions regarding the treatment for their patients. Additionally, this one-stop-shop app is interlinked with clinics, testing labs, and has telemedicine capabilities. We foresee this app as greatly benefiting our fellow Indian citizens.” The app has been successfully set up in South Africa and Saudi Arabia and is working efficiently since 20th March 2020.
Training Rural Women to Make Trendy Masks
With ZEP Foundation India, Dr. Chaudhari had taken the initiative to help and train farmers and tribal women through WhatsApp audio and video to create trendy masks from their homes. It was a first-time endeavour to train these rural people through modern technology, an approach they are not familiar with.
The result was stunning and the rural women proved that there is a huge pool of talent that is untapped. In her words, “We made this attempt to utilize their creativity and provide them a means of sustenance in these trying times. I personally coached them along with a designer from Mumbai, and the outcome is trendy masks with a creative twist to go with people’s love for fashion”.
Read More These handmade masks were priced between Rs.20 and Rs.60 and made available for bulk purchase. This has purely been an initiative to help the rural people and hence all masks are being sold at their cost price. These masks have also been exported to America where there has been a huge demand for handmade artisan masks. To purchase these masks, contact Zep Foundation India at http://www.shop.zepfoundationindia.com.
Read More The result was stunning and the rural women proved that there is a huge pool of talent that is untapped. In her words, “We made this attempt to utilize their creativity and provide them a means of sustenance in these trying times. I personally coached them along with a designer from Mumbai, and the outcome is trendy masks with a creative twist to go with people’s love for fashion”. These handmade masks were priced between Rs.20 and Rs.60 and made available for bulk purchase. This has purely been an initiative to help the rural people and hence all masks are being sold at their cost price. These masks have also been exported to America where there has been a huge demand for handmade artisan masks. To purchase these masks, contact Zep Foundation India at http://www.shop.zepfoundationindia.com.
Mission Parasmani – An Initiative by Dr. Rekha
Harnessing the power of social media, Dr. Rekha Chaudhari has been a strong advocate for wellness and prioritizing health through her Parasmani Mission. This initiative has achieved remarkable success, touching the lives of lakhs of individuals.
Drawing inspiration from the metaphor of the Philosopher’s Stone, where the real gold is our health, Dr. Chaudhari has been motivating, inspiring, and encouraging more than 50,000 people through her 250+ WhatsApp groups. These digital platforms have allowed her to directly empower individuals, emphasizing the importance of mental wellness and physical well-being, especially during the lockdown period in India.
Her message on each post reads, “I want to invite you, all my viewers, friends, colleagues, and followers to ‘Become a Parasmani, a Philosopher’s Stone.’” She calls on people to participate in the collective mission, touching lives with warmth and spreading knowledge about a healthy and wellness-oriented mindset. Dr. Rekha urges individuals to support one another, particularly in today’s COVID-19 world, creating physical and mental wellness as our real wealth.
By channeling small actions with the pure intention of uplifting others, Dr. Rekha Chaudhari exemplifies the profound impact that can be created. Her dedication to reinforcing this powerful message has touched the lives of lakhs of people, fostering a community of support and empowerment in the pursuit of holistic wellness.
Read More The Parasmani Mission: Spreading Wellness Together Introduction: Dr. Rekha Chaudhari, a visionary and advocate of wellness, launched the Parasmani Mission, aiming to make health a priority for all. Through the power of social media, she extended her invitation to viewers, friends, colleagues, and followers to become “Parasmanis,” a Philosopher’s Stone, and join a collective mission of spreading the message of physical and mental wellness. Mission in Action: With a passionate drive to empower others, Dr. Rekha encouraged participants to reach out to more individuals and support each other. Her message resonated in over 250 WhatsApp groups, touching the lives of more than 50,000 people. Through her tweets and posts, she urged everyone to embrace the philosophy of the Philosopher’s Stone and create a culture of well-being. The Invitation: On every digital platform, Dr. Rekha’s message was clear: “Become a Parasmani, a Philosopher’s Stone.” She called for warm support in touching as many lives individually, spreading the right knowledge of a healthy and wellness-oriented mindset. The focus was on fostering solidarity in today’s COVID-19 world, where physical and mental wellness was our real wealth. A Small Action, A Big Impact: Dr. Chaudhari’s conviction in the power of small actions was evident. When channeled for the growth of others and done with the pure intention of uplifting, it could indeed create a significant impact. The Parasmani Mission exemplified this belief, making positive waves across communities. Conclusion: The Parasmani Mission, led by Dr. Rekha Chaudhari, has been a resounding success. By encouraging individuals to become Parasmanis and advocate wellness, she ignited a movement that touches hearts and changes lives. Together, they embrace the essence of the Philosopher’s Stone, making physical and mental wellness their ultimate wealth.
Read More We all know the story of the Philosopher’s Stone (The Paras Mani) and in today’s times, the real gold is our health. With this metaphor of building health (Physical, Mental, and Spiritual), since the time lockdown was implemented in India, Dr. Rekha Chaudhari has been motivating, inspiring, and encouraging more than 50,000 people through her 250+ WhatsApp groups and directly empowering them with the importance of mental wellness and physical well-being. These people have been also encouraged to be the Parasmanis and carry the mission forward by reaching out to more people and being a support to each other. Through the digital platform, this message was tweeted on every post of Dr. Rekha, – “I want to invite you, all my viewers, friends, colleagues, and followers to ‘Become a Parasmani, a Philosopher’s Stone’. I invite you to be a part of our collective mission. Touch as many lives individually with your warm support and spread the right knowledge of a healthy and wellness mindset. Let’s support each other in today’s COVID-19 world. Let’s create physical and mental wellness health, which is our real wealth”. A small action when channelized for the growth of others, especially when done with a pure intention to uplift others, it certainly creates a big impact, and Dr. Rekha Chaudhari has lived and reinforced this powerful message.
Supporting, Motivating, and Mentoring
Dr. Rekha Chaudhari has been personally counselling and mentoring beauticians, hairdressers, spa therapists, practically everyone who has connected with her for support. Her passion, optimism, and intention have made an impact on everyone.
She has also lent her support to the ‘Beautiful Hearts’ campaign, a collective mission by the industry players. Through the ‘Beautiful Hearts’ project, those in the beauty and wellness industry (especially from villages) who have lost their jobs because of the COVID lockdown have been identified as Angels. A mentor is matched with an Angel and a small amount to help them survive through the tough times is provided. The mentor directly transfers a small amount of money to help them survive through the difficult times.
She has done countless live sessions on Facebook and Instagram to spread the message of mental wellness and has motivated lakhs of people to look at the brighter side of things and take care of their emotional and physical well-being.
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She has also lent her support to the ‘Beautiful Hearts’ campaign, a collective mission by the industry players. Through the ‘Beautiful Hearts’ project, those in the beauty and wellness industry (especially from villages) who have lost their jobs because of the COVID lockdown have been identified as Angels. A mentor is matched with an Angel and a small amount to help them survive through the tough times is provided. The mentor directly transfers a small amount of money to help them survive through the difficult times.
She has done countless live sessions on Facebook and Instagram to spread the message of mental wellness and has motivated lakhs of people to look at the brighter side of things and take care of their emotional and physical well-being.
Dr. Rekha Chaudhari says,“To do good deeds you don’t really need to have big funds, but a small effort and a beautiful heart can go a long way. We need to be like water drops and work together. Thus, we can become the ocean that can make a big difference”.
